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Amc flash

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in a nutshell, AMC was the house brand for the Associated Merchandising Corporation, which was a buyers club of smaller, regional department stores. They would make huge buys of various products to get a good price, and dole them out to their member stores. You have to remember the 20th century had LOTS of middlemen, and LOTS of local markets. Almost any town had a local, or sub-regional department store and a lot of them were part of the AMC. Seems kinda convoluted in this era of global markets and just-in-time delivery, but it's how it was done. There is some information at:
https://corporate.target.com/about/history/Target-through-the-years
AMC lasted up into the 1970's. It's an interesting bit of history.
 
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