Not a retail tag but a mfg date tag. Rambler customarily placed this tag down the seat tube near the bottom bracket and sealed it off with a thin leather plug, like a coin. If you're a Rambler owner and if you're really lucky you can fish this tag out of the seat tube with a special Rambler tag retrieval tool (clothes hanger). I am 3 for 4 with my Rambler wheels.
@Bikermaniac
It's an odd practise when you think about it. But such a wonderful plus for the collector. Like opening a time capsule. And the tags stay pretty well preserved too.
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