Jesper
Wore out three sets of tires already!
Stella Veneta; Conegliano, Veneto, Treviso (est. 1935, by Ferdinando Michelin; believe he owned Piave at some point)
(edit: further research says a dispute in the Michelin family resulted the founding of Cicli Piave and Miche. I do not know the relationship between each respective company other than what I previously mentioned.)
(Stella Veneta does have an Olympic gold medal victory to their credit: 1964 Tokyo Mario Zanin (Italy). Interesting side note: Eddy Merckx was considered the favorite for the '64 games. He had brought 12000 Belgium francs (value about $250 at the time; present value approx. $2000) to supposedly pay off his Belgium teammates to support him. His wallet was stolen with the cash in it the night before the race. The race was essentially a photo finish with about 100 riders finishing within about .2 second of each other at the finish line. Italy's Zanin winning, Denmark's Akerstrom-H. Rodian in second only .02 second behind Zanin, but apparently 3rd place was disputed [as was every place after 2nd], and 3rd place eventually went to Belgium's Godefroot behind by .11 second with Merckx finishing in 12th place; 99th place being only .2 second behind the winner!)
Given that bike companies liked to boast about World Championships and Olympic victories, this badge might be prior to the 1964 Olympics with later versions possibly having Olympic rings. I would almost guarantee that the Olympic rings were displayed somewhere on a Stella Veneta bike post-1964
(edit: further research says a dispute in the Michelin family resulted the founding of Cicli Piave and Miche. I do not know the relationship between each respective company other than what I previously mentioned.)
(Stella Veneta does have an Olympic gold medal victory to their credit: 1964 Tokyo Mario Zanin (Italy). Interesting side note: Eddy Merckx was considered the favorite for the '64 games. He had brought 12000 Belgium francs (value about $250 at the time; present value approx. $2000) to supposedly pay off his Belgium teammates to support him. His wallet was stolen with the cash in it the night before the race. The race was essentially a photo finish with about 100 riders finishing within about .2 second of each other at the finish line. Italy's Zanin winning, Denmark's Akerstrom-H. Rodian in second only .02 second behind Zanin, but apparently 3rd place was disputed [as was every place after 2nd], and 3rd place eventually went to Belgium's Godefroot behind by .11 second with Merckx finishing in 12th place; 99th place being only .2 second behind the winner!)
Given that bike companies liked to boast about World Championships and Olympic victories, this badge might be prior to the 1964 Olympics with later versions possibly having Olympic rings. I would almost guarantee that the Olympic rings were displayed somewhere on a Stella Veneta bike post-1964
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