Cruisin' on my Bluebird
And you have the cultural issue side too - a British or French couple might go for a bicycle ride or be part of a bicycle touring club for fun, whereas an American couple might go out for a Sunday drive in the family car at that time. They're both fun. The car held a special place in American culture that the bicycle did not in those days. Even the kids wanted their bicycles to be more like cars, motorcycles, or airplanes. Schwinn was a couple decades ahead of the 1970s bike boom... too far ahead of its time.