Thanks- more good responses here.
I tend to think "heavy" may actually be a good thing for these bikes in some cases. From what I recall reading, ballooners found their real pick up in the '30s when kids needed bikes that could handle all kinds of hazards and not break down (if you could only afford one bike, you sure needed it to last I guess).
I grew up in western New England, and I had family members who always spoke well of Columbia bicycles- perhaps because they were a somewhat local product.
What was their market share like compared to Schwinn in the 1950s? I've heard of Schwinn as being very popular in the post war era, how much were they beating the competition (like Columbia) by? It seems in vintage bikes you always hear stories about how post war Schwinn is the holy grail for many collectors, but I think sometimes that talk sells other brands short, especially where those other brands had a lot to offer. I'm sorry to barrage with such questions by the way, but I've found Columbia historical data much harder to find online than Schwinn. Don't get me wrong, I love my Schwinn balloon tire bike, but sometimes I get the feeling that Schwinn really rules a lot of the vintage bike territory, so to speak.