Ya, I think you are right. It looks like it was made by AMF as the frame and all the parts look just like AMF from that era, even the fork tube decal is the same but the seat post and head tube look like Montgomery Ward - in fact it looks like they may have put those same decals on all bikes from that era, although as near as I can tell so far that bike was called a "Filly" and probably had filly decals on the chain guard. Anyone got a 72 Wards catalog?