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Hardware Store Badged Bikes.

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'37 Colson badged Roadway for True Value Hardware stores.

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I have a few fishing/camping collectibles from HSB&Co (which became True Value)
On the wall, though, I have a framed catalog page with a bike branded OVB.
They sold bikes as OVB (our very best)
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Leader
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and Rev-O-Noc (partner Conover spelled in reverse)
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Pflueger trade reel (c. 1915) branded as Rev-O-Noc, and HSB&Co Diamond brand knife
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I also have a set of Rev-O-Noc nesting camp cups

True Value trademark originated in 1932

ps, I'm not going to venture guessing bike makers, but if you find a fishing reel, I can tell you who made it...:cool:
 
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