Historic auction for the rights to former Schwinn intellectual properties...

[Saving Tempest]

http://www.motorauthority.com/news/...ights-to-excelsior-henderson-motorcycle-brand

This is the motorcycle brand Schwinn once sold and it was a large part of the market at one time. The auction includes the trademarks and will be conducted on January 27, 2018 by Mecum.

Would YOU like to revive your own vintage motorcycle maker? This sounds like something a few CABE members would really dig.

 

[cyclingday]

I cringe at the thought of another feeble attempt at reviving brand X.
The Schwinn family doesn't own the rights to their own name anymore, so there will never be another Schwinn built cycle ever made again.
What was built by the house of Schwinn was great, and the remnants that remain, we covet.
I give credit to the Hanlon Brothers for their attempt to revive Excelsior Henderson.
They gave it all and left nothing on the table, but in the end, it was a dismal failure.
At least they built a new factory from the ground up and designed their own motorcycle with their own power plant.
That was unique amongst a world of Harley Davidson clone bikes.
It took the revived Indian brand many years, and many restarts to finally figure that one out.
I personally would like to see these once venerable brands left to the history they made, and just keep their names retired.
But, that's just me.

 

[VintageSchwinn.com]

I hope the high bidder is a collector who just puts it in a vault.

 

[Goldenrod]

I recommend reading the book, "No Hands-The Rise and Fall of Schwinn".

 

[cyclingday]

I highly recommend this book as well.
Definitely, required reading for anyone with the slightest interest in Excelsior Henderson.