Cool ride. It's an obscure make and style. I'm a Canuck too. ( in my experience) Most American ( hard core) collectors shy away from non American bicycles as the parts and information are sketchy at best. That limits buyers. There are fewer "collectors" in Canada, just based on lower population for one. Lets just say our bicycles( imported or locally manufactured) were generally more conservative than our American neighbours in the balloon tire era ( mid/late 30's to 60's). We had a more generic basic frame with little as far as "trim and gadgets", where U.S. bikes replicated motorcycles then space ships!! We could probably ride faster on our lightweight racers, but they LOOKED faster! Ha!!
Part of the fun of collecting is the history of a bicycle. That said, not everyone collects mainstream brands/history. Muscle bikes ( 1960's-1970's) is a category that is especially popular with Baby Boomers now as they grew up on these "hot rods/mod rods". You just need to find the right buyer, probably locally is the best. ( shipping can be a pain/damage paint etc. unless done professionally or an experienced person) It's easier to start at a higher price than you are willing to accept, because you can always reduce the price or take offers. The sentimental value you hold may not carry to a prospective buyer.
The history of these Hardware store units is hit and miss, but in the U.S.A. the bikes were "usually" made by one of several of the main U.S.A. manufacturing companies. Canada was much the same in the early years, but more into the 1960's, both countries seemed to import more and more from Japan, the U.K. ,Taiwan, etc.( then yuk...China). Again...most of the early bikes in Canada ( CCM, Sunshine, Sekine, Norco to name some) were actually made in Canada or British ( U.K) imports . examples include to name several: Raleigh, BSA, Triumph, Rudge, Royal Enfield etc. made bicycles. I'm no expert, but I hope this helps. More info than you asked for, but hopefully it's interesting for someone. Anyone can feel free to add or correct my comments. Cheers, and good luck with your bike sale. It's a beauty!