I believe some bikes actually said "Color-Flow" on the chain guard. My OG ladies Higgins (photo attached) says "Regal Deluxe" on the Chain guard. (Close up of chain guard is not my bike, but shows the decal well.)
Nice bike by the way! Great orig condition, and even has the bottom half of the headlight... it's often missing or rusted out. The tops were plastic and often warped or cracked as they stick out on the sides and are one of the first things to go when a bike falls over. Someone was making repro tops for those lights, if you can find one you can match the paint more or less and have your bike look complete. The headlight is known as the "batwing" headlight and is called such in the Sears catalog.
Value is quite subjective.... condition is king, and a complete, mens Color-flow with orig. paint and all correct parts including the scarce batwing headlight can bring $1000 or more. Many factors play in to value... it depends on who is looking for one at any given time, where it's for sale geographically (bikes will typically sell for more in places likes So. Cal where there is a greater pool of folks with the money to step up and a greater appreciation for vintage bikes), and the economy at the time... value is really what anyone will pay at any given time, but to give you a rough idea, I would think $750 - $1200 if complete, correct and in nice orig. condition. A really nice original batwing light can sell by itself without the tough to find bracket for $350-500 all on its own.
Thanks for posting, it's nice to see bikes like this still turning up. I hope you clean it up, find the headlight top and ride it!
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