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trade publication advert of mcmlvi -
View attachment 1907531
the business could not have been too familiar with the line however; they were unable to spell correctly the name...
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Rudy Seidler owned United Import Sales and sold thousands of Steyr's to bicycle dealerships. It was a very good quality bike and sold for an incredibly low price. For example, we sold men's and ladies framed three speeds for $39.95 retail in our two-family owned dealerships in the 1970's. The three-speed hub was a copy of a Sturmey Archer AW hub.
United Import was also the distributor for Peugeot bicycles and Mopeds. Rudy sold his bicycle distribution business to Cycles
Peugeot, and the business name was changed to Cycles Peugeot USA. In 1977 I went to work for Cycles Peugeot USA and was a sales representative in the western Los Angeles area up the coast to San Luis Obispo. It was my first job in the wholesale bicycle business.
It was a much different "but changing" time. The major bicycle brands were distributed by literally "mom and pop" owned distributorships. Rudy Seidler sold Peugeot and Steyr. The Cohen family sold Nishiki, Azuki, Cycle Pro from West Coast Cycle, and later spun off Everything Cycles. Motobecane, and Univega were the brands Ben Lawee (a former Raleigh distributor) sold. All were located within ten miles of each other in the Los Angeles, Long Beach area. Diamond Back and Centurion were brands spun off of the Rudy Seidler "family connection" but they were located in Ventura County.
John