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Wow! Thanks Adrian. I note the "...we'll help you determine if you're eligible for..." and the "sold with certificate" verbiage on the ads. I remember my dad saying that he used what he called a "transportation ration coupon" as authorization to buy his Columbia VG295 Sports Tourist in May of '42. I also find interesting the prices: $33.50 and $27.95. I guess marketing folks have been running the 95 and 99 cent scam for quite a while. Also, I think we forget in our current world of vast overproduction how much things used to cost. I know my father was earning $35/week during The War and he said that was considered "good money." Imagine a base model bicycle costing a professional's weekly wage today. We wouldn't expect to buy a cheap bike at Wal Mart for more than, say $200. So it's safe to say that bikes cost during The War about 10 times what they do today.
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