That's what I use also once I have them all cleaned up.
After a ride I usually hang them up on the back yard cloths line, and hose them off and get all the dirt of the tires. I then let them dry and then wipe them down with some pledge and a old t-shirt before bringing them back inside. By following this routine they never really ever get dirty looking again. I have a few mountain bikes I have ridden since the 90's that almost look as nice as the day I got them. Sometimes when I'm out of pledge, I have also used silicone spray.
It just takes about 5 extra minutes of actual work (minus the dry time) after each ride.