Rolling Rock Cruiser

[Xlobsterman]

a variant

View attachment 1416776

YEP, that one is on Ebay right now.............

SCHWINN Rolling Rock 1996 Promotional Bike Bicycle ~Classic style | eBay

Find many great new & used options and get the best deals for SCHWINN Rolling Rock 1996 Promotional Bike Bicycle ~Classic style at the best online prices at eBay! Free shipping for many products!

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[Guest2]

I just saw this promotional Tim Horton's Schwinn. Another Promo bike to toss into the conversation

2003 Tim Hortons Schwinn 4oth Anniversary Edition For Sale

2003 Tim Hortons Schwinn 4oth Anniversary Edition For sale on Pinkbike buysell

www.pinkbike.com

I thought it might be pertinent to the thread, not meant to hijack!

 

[HARPO]

Yes, a more discreet decal in a more discreet location would have been nice.

I think it's put there (Taiwn sticker) as a Warning, lol!

 

[scorpius]

The more I research the more I am beginning to think these Rolling Rock bikes were not contest prizes but high end items offered for sale either "in house" or to the general public like Budweiser , Camel , and others do on their brands ( individual bars or beer distributors of coarse could have run contest on their own )

If direct sales or money were not used then its probably a similar marketing strategy to something done by the grocery stores in the 50s and 60s using the old Green Stamps methodology, where when buying their product you would get stamps w/ each purchase and when you filled enough books with stamps you could redeem the books for various items listed in a catalog of some type they gave you,

 

[Xlobsterman]

I just saw this promotional Tim Horton's Schwinn. Another Promo bike to toss into the conversation

2003 Tim Hortons Schwinn 4oth Anniversary Edition For Sale

2003 Tim Hortons Schwinn 4oth Anniversary Edition For sale on Pinkbike buysell

www.pinkbike.com

View attachment 1417649

View attachment 1417650

I thought it might be pertinent to the thread, not meant to hijack!

And interesting bit of info on this bike is that it is Canadian, bilingual, and has both English & French written on both sides of the bike!

 

[Xlobsterman]

The more I research the more I am beginning to think these Rolling Rock bikes were not contest prizes but high end items offered for sale either "in house" or to the general public like Budweiser , Camel , and others do on their brands ( individual bars or beer distributors of coarse could have run contest on their own )

If direct sales or money were not used then its probably a similar marketing strategy to something done by the grocery stores in the 50s and 60s using the old Green Stamps methodology, where when buying their product you would get stamps w/ each purchase and when you filled enough books with stamps you could redeem the books for various items listed in a catalog of some type they gave you,

They could have been just used as a store display. Here is a Labatt's Blue Fat Bike used in a store display at a grocery store.

And another interesting tidbit of info is that this is Canadian Beer 30 packs being sold for $19.99 in a USA store, and the same "Canadian Beer" sells for $56 up in Canada..........!

 

[BOB LOBLAW]

Cuz they gotta water it down for U.S. sales?

 

[Xlobsterman]

Cuz they gotta water it down for U.S. sales?

NOPE, it is the same beer on both sides of the borders!

 

[BOB LOBLAW]

Isn't Canadian beer higher in alcohol?

 

[Xlobsterman]

Isn't Canadian beer higher in alcohol?

NO

Does Canadian Beer Really Contain More Alcohol Than Beer Made in the United States?

Paul E. asks: Is it true that Canadian beer has a lot more alcohol in it than American beer? Canadians boast longer lives, safer communities, free nationalized healthcare, a cleaner environment, the most gold medals in Olympic hockey, and, of course, poutine. But, contrary to popular belief, one...

www.todayifoundout.com