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Trust the Truss, not just Iver Johnson

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Balloontyre

Riding a '38 Autocycle Deluxe
Fun stuff! I wonder how Iver Johnson ended up with the slogan "Trust the Truss"?
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Was America Cycle Mfg. a predecessor of (came and went before) the ABC (think Col. Pope)?

Since the trusses applied to different features, that was not a patent violation; not sure if the trusty slogan was a "trademark".
 
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