Using ads for accuracy

[jacob9795]

Read the type on the left border.

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Another one that introduces the re-entry of the American model, the new mid-year Corvette 5 speed entry and the change in the Tornado's frame. Look at the early 1954 Reporters. There has to be one before the June 54 Reporter showing the new models and mentioning the publics reaction to the new 1955 Middleweights. All the news of new models was in house until it was introduced to the dealers after production had already been planned and started. It was never mentioned or advertised to the public when it was still a figment of some designer's imagination.

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I read through them and I have the same conclusion. I read the ones from the early 1950s.

I could not find any examples of direct feedback from future bike customers directly influencing the production of a fantasy bike from an ad in the stack of 1950s Schwinn Reporters that I have.

Post 1948, they were after quality retailers through franchising, they had to convince dealers to buy bicycles and parts stock from their distributors based on projected market trends.

 

[jacob9795]

I could write a long story but I’m going to post pics of the articles instead.

 

[jacob9795]

Wow, a two week Summer factory shut down! I was only aware of the Christmas time shut down.