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Bicycle shop stickers

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Found on a 1980 Univega; looks like this shop closed a couple of years ago.

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I ran across this Schwinn Hollywood on CL in Charlotte this morning and captured the shop sticker. Some cool history behind this shop on the other side of the country...

Bert Straub Canoga Cycle Center, Canoga Park, CA
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Interwebs 1960 baseball program
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Just a few minutes of searching led to an excellent article/interview on Mel Stoutsenberger who worked at the Canoga Schwinn shop and who was an early BMX racer/photographer.

BEHIND THE SHUTTER WITH MEL STOUTSENBERGER
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I ran across this Schwinn Hollywood on CL in Charlotte this morning and captured the shop sticker. Some cool history behind this shop on the other side of the country...

Bert Straub Canoga Cycle Center, Canoga Park, CA
View attachment 977601

Interwebs 1960 baseball program
View attachment 977602

Just a few minutes of searching led to an excellent article/interview on Mel Stoutsenberger who worked at the Canoga Schwinn shop and who was an early BMX racer/photographer.

BEHIND THE SHUTTER WITH MEL STOUTSENBERGER
View attachment 977603

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Canoga Park is located in California's San Fernando Valley.

https://en.wikipedia.org/wiki/Canoga_Park,_Los_Angeles

Climate: "hotter' n' hades."

San Fernando Valley best known as centre of U.S. "adult film industry."

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GROVE BBQ ll 317 Park Ave; Plainfield, NJ.....NO LONGER IN BUSINESS - according to Yelp

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IIRC these shield shaped transfers were a stock item offered to retailers by one of the industry trade associations. shops could save a bit on setup cost by going with this standard pattern. they only needed to supply the information they wished printed on the transfer.

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Here’s an example of that shield shaped shop decal, as found on a 1962 Schwinn Superior.
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This model came equipped with 15 speeds.
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Unfortunately, Ralphs Bicycle Shop is long gone.
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But, the building definitely looks like it could’ve been a bike shop in the past.
 
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