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[Schwinn Sales West]

John,
Now that I think about it, it makes sense that Schwinn worked on this in Chicago before moving it to Greenville. But until you explained it I never thought of it. Thanks for the insight!
Joel

Joel, moving the factory to a new location was a good idea. Schwinn Engineering (Brillando and Mueller) did a good job of developing the high production cast Uni-Lug (my name?) production process. Schwinn recognized the Chicago factory was antiquated, but it would cost too much, and take away too much production time to do a new factory in the same location. The UAW strike was a turning point, for good or bad, it finally forced the Family Trust into making a discission. Greenville, MS. proved to be a difficult location to get worldwide shipments of raw materials into, and a difficult location to ship finished goods. I think "too much" weight was given to the low-cost labor factor. It was not a location that the company could easily hire bicycle skilled labor. Richard Schwinn put a ton of effort into getting the new Greenville factory up and running, but it took too long, and did not help the Schwinn corporate bottom line. It was just too little, and too late. It's easy for us to have 20/20 vision today with 40 plus years of hindsight.

John