When you say customers desired options, do you mean the retailer or the public could order like a blue bike with a fender lite, ww tires, horn, tank etc. And wait for it to be delivered to the store. Like you would a car. Did they have floor models you could buy and walk out with the same day? The CWC Co. made the frame and fork and somewhere else put the bling to the bikes, then they went to the different stores for sale. The 2 frames I have the same tank fits both and each came from different stores. Probably made it easier for CWC to have interchangeable parts for different store orders.