Because you thought wrong, and the brand was worth a mint.
Just like the sale of Schwinn, the assets were worthless.
The name was worth a fortune.
The bummer is, when you don’t control the name, you don’t control the product that gets produced, and in the case with Schwinn, the product is just a shell of what it once was.
I now expect the same scenario with Cook Bros. Racing.
It’ll be a sad sight I’m sure.
At least with Johnny, you could’ve worked with him instead of against him, and you both could be proud of what you built.
Collaboration is the way to go.
Then you don’t have to stare down a welding torch or contract in China.
Build them here, and satisfy a hungry market for a good quality bike made in the U.S.A.
I can’t tell you how much I enjoy looking down at my True Torch knockoff, and seeing those gleaming stickers that say, Made in Santa Ana, Ca. U.S.A.