Schwinn Sales West
Cruisin' on my Bluebird
I do not know if you were able to resolve this serial number.
In 1981 Schwinn Sales published an Information Bulletin Number 23. On page one of the bulletin three classifications of bicycles are defined. Number 2 classification Limited production is of interest. On page 2 of the bulletin Limited production are described. The Letour section is of interest.
I believe that this is a serial number from the Greenville, Mississippi factory. "S" is the prefix, "B" is the month of manufacture and "5" is the year of manufacturer.
This Bulletin was published in 1981 well before Greenville started manufacturing, but these serial numbers were used on Le Tour production in Chicago and the serial number format was carried on for some of the production at Greenville up to 1986.
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Everything about "that 1981 Bulletin #23" looks bogus to me. As a Schwinn employee in 1981 my payroll check never came from Schwinn Sales INC., I never heard of Schwinn Sales INC. The Chicago factory and corporate offices were called Arnold, Schwinn and Company, then changed to Schwinn Bicycle Company, and finally changed to Schwinn Cycling and Fitness. The four Schwinn Sales Companies were called Schwinn Sales West, South, Midwest, and East INC. They were fully owned by the Schwinn Trust, but each of the four were separately run companies.
The Schwinn Consumer Relations Department was run by Schwinn Corporate, it never had anything to do with the Schwinn Sales Companies. This looks like something that someone put together from different sources. I believe this bulletin topic has been previously discussed if my memory is correct?
Le Tours and Super Le Tours were never considered "limited production" (hand built) like the custom-built Paramount's.
Why would they go to the trouble of writing this letter and not mention the "most accurate" date of manufacture method used by Schwinn was the dated coded stamped name plates?
Something is wrong here.
John



















