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Who sold this Peerless Shelby built bicycle?

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Not sure if the badge "Peerless" was a push from manufacturers or distributors, or a pull from retailers or customers?

Perhaps the old "Peerless" badge without peer (or nonpareil?) came back into fashion, about that time.

Did customers come into a local bike shop or hardware store, saying show me your "Peerless" bicycles, because I have heard good things about them?
Did retailers wire their suppliers, asking for Peerless models, saying that customers were inquiring about them?

I have worked on a 1937-Y Snyder-built DPH "Peerless" bike project from about that time; (like a Rollfast, with a Peerless badge &c.).
Rollfast Peerless 12b.jpg
 
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Peerless is such a well used term, that it's difficult to trace, due to too many leads
I have worked on a late 1937-C0 CWC-built "Peerless" bike project from about that time; (like Road Master, with Peerless badge &c.).
1937-C05143 CWC Peerless 3.jpg
Not an "expert" but my guess is 1937-P Shelby-built.
 
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I always thought Peerless was a distributor/wholesaler ( like Ranger ) that bought from different manufactures to rebrand as Peerless and sell to storefront outlets.
 
1939 ad for the shelby No Nose.... here's the light. Same stem, same truss rods, also.... George's bike has a side stand, sure the dropstand could have been deleted by the previous owner but here we see the introduction of the Miller side stand used on Shelbys instead of the typical dropstand.

Food for thought.

Screenshot_20240620_111839_Photos.jpg


Screenshot_20240620_170257_Photos.jpg


Screenshot_20240620_111848_Photos.jpg
 
Look at the first photo...... the photo of the whole bike is to show the other parts I mentioned.
 
Ok Chris here is the problem I have. This ad is from Jun 1937 and I'll admit the light and seat are different but the fork, truss rods, and side stand are clearly on this bike. So how does an ad from 1937 have items that you claim weren't even introduced until late '39/'40? That is the part I'm having a tough time adjudicating. The illustration appears to have been taken from a photo as well. Please help me understand.

IMG_6763.jpeg


IMG_6762.jpeg
 
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